Pagination for SEO and UX 4
Self-canonicals, rel next/prev, and clean page URLs that search engines understand.
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Core Web Vitals
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Schema markup that improves SERP visibility 5
Article, BreadcrumbList, and Person schema—plus where custom JSON-LD fits.
Editorial headings and on-page structure 9
Use H1–H4 with intent: scannability for readers and clarity for crawlers.
Canonical URLs: rules you can trust 3
Avoid duplicate content traps with consistent canonicals across filters and pagination.