Schema markup that improves SERP visibility 5
Article, BreadcrumbList, and Person schema—plus where custom JSON-LD fits.
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Sitemaps
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Core Web Vitals for publishing sites 7
Prioritize LCP images, reduce layout shift, and keep scripts lightweight.
Editorial headings and on-page structure 9
Use H1–H4 with intent: scannability for readers and clarity for crawlers.